GA4 + GTM done right
Clean property setup, conversion events for calls, forms, and bookings — not pageviews dressed up as results.
Pixel & Conversion Tracking
Know exactly what's making you money.
If you can't say which campaign produced last month's best customer, you're not marketing — you're donating. GA4, Tag Manager, and server-side pixels wired to the events that matter turn ad spend from a guess into a ledger.
What's inside
The system, piece by piece.
Server-side pixels
Tracking that survives ad blockers and iOS privacy changes, feeding accurate signals back to Google and Meta so their algorithms optimize on truth.
Call tracking & attribution
Dynamic numbers tie every phone call to the campaign, keyword, or page that earned it.
One dashboard, real numbers
Cost per lead, cost per booked appointment, revenue per channel — the three numbers that actually run your marketing.
How it runs
01
Instrument
GTM container built, GA4 configured, pixels deployed server-side, call tracking live.
02
Validate
Every event tested end-to-end: click the ad, submit the form, watch the conversion land where it should.
03
Report
A dashboard your accountant would respect — which dollar did the work, updated daily.
Common questions.
We already have GA4. Why isn't it enough?
Default GA4 counts traffic, not revenue. Without conversion events, call attribution, and server-side signals, the numbers you're looking at are decoration.
Is this compliant?
Consent handling and privacy policy language are part of the setup — tracking is configured to respect regulations in your market.